SmartyPants

Too Small to Hack? Think Again.

Mega-websites aren’t the only targets of hackers. Smaller websites and sites built with WordPress are tempting targets too. A successful hack of a small site could provide the hacker information, exposure, or money. But there are steps you can take to reduce the risk of your site being compromised.

Millennial Fatigue Means Boomer Opportunity

We all know millennials are an important group of consumers. But has all the attention become too much? We think yes. Our millennial-obsessed scenario opens a big opportunity: the all too overlooked baby boomers.

11 Top Marketing Changes in the Last 11 Years

Eleven years may not sound that lengthy, but in the world of marketing, it’s a looong time! Here are eleven of the top changes we’ve seen in the world of marketing, branding, and advertising over the last eleven years.

Six of Our Favorites from Fresh Summit 2018

From convenient new packaging possibilities to deliciously innovative varieties and value-added products, brands throughout the supply chain delivered big ideas at the 2018 PMA Fresh Summit. Check out six of our top takeaways from this year’s convention.

Google Ana-what-ics?

If you’re already using Google Analytics or another data tracking service, did you know that a significant amount of the data might be junk?

Let’s Talk Logo File Formats

More often than not, when we ask clients “What format do you need the logo in?” our words are met with a blank stare or the phone conversation comes to a sudden stop.