Package Design Drives Produce Sales (Article 2 of 2)

Screenshot of packaging article by Moxxy for Coastal Grower Winter 2016.In our first article, “Farm to Fork: The Complicated Role of Produce Packaging,” we discussed naming and intellectual property issues, materials selection, competitive analysis and taking risks.

In “Packaging Design Drives Produce Sales,” published in the spring 2017 issue of Coastal Grower magazine, we take the examination further, explaining the significance of ink and color standards, traditional and new materials, domestic and international regulations, competitive considerations, research and consumer opinion. Find out why, in produce packaging, the devil is in the details.