Moxxy has been honored with three awards from Graphic Design USA (GDUSA), which launched a new recognition program this year to bring awareness to the power of great design in marketing communications for the fastest-growing segment of our economy—health and wellness.
This new Health + Wellness Design Awards competition encompasses the big picture of healthcare: traditional medical industries such as doctors and nurses, hospitals and homecare, pharmaceuticals and insurance, as well as newly energized preventative and holistic areas such as fitness and exercise, meditation and spiritual, and natural and organic lifestyles.
Moxxy received GDUSA’s Health + Wellness Design Award for the following projects:
Teese Vegan Cheese Logo and Packaging
Moxxy designed the Teese logo and packaging with fun in mind, mixing bright colors with bold shapes to attract health-minded consumers and their kids alike. The packaging conveys the spirited, quirky and pure nature of product developer, Chicago Vegan Foods. The interchangeable color palate of the logo and packaging is unique to each flavor and was designed to fit the cylinder shape of the product, so every surface makes a statement.
Josie’s Organics Website (josiesorganics.com)
Moxxy developed the Josie’s Organics brand to represent the high-quality fresh vegetables grown and distributed by Braga Fresh Family Farms and to appeal to today’s busy consumers, helping Braga stand out in a crowded marketplace and compete effectively. For brand consistency Moxxy applied the same premium image to the Josie’s website’s design, as well as to the site’s navigation, content, and programming, for a robust user-experience that wows with beautiful design, a variety of useful content and easy, intuitive navigation.
The site reinforces the Braga farming story in writing, videos, and photos. Moxxy worked with food experts to create gorgeously photographed recipes inspired by Josie Braga’s own kitchen favorites. Site visitors can search recipes by ingredient and sort by type of dish. The site is mobile optimized to be viewed easily on a smartphone or tablet, and links to the Josie’s Organics Facebook, Twitter, Pinterest, Instagram and YouTube accounts, where the brand is consistently and continually communicated and brought to life.
Josie’s Organics Trade Show Display
Moxxy created a 10-foot pop-up display that came to life on the trade show floor featuring Josie shopping with her daughter in front of a perfectly merchandised retail produce case. The beautiful, fresh produce that makes up the Josie’s Organics premium brand were on full display without having to be refrigerated. The produce and packaging appeared as it would in the produce aisle and was effective for the sales team to present an idealized image to prospective customers. The life-sized Josie and daughter reinforced the brand’s target consumer and decision-maker in the grocery store as today’s modern mom and her family.