Retail Insights: Part IV
Understanding pop culture informs where and how to connect with audiences. By monitoring media, brands can find playful ways to reach and connect with audiences—and augment sales.
decision makers
Retail Insights: Part III
John Shaw has led teams from start-up to Fortune 1, including roles as Vice President of Exclusive Brands (Private Label) at Whole Foods, Chief Merchant at Farmstead, and leading fresh legacy initiatives at Walmart over sourcing, strategy, and category management. He has a passion for this industry and was generous with useful tips and insights.
