Understanding pop culture informs where and how to connect with audiences, and helps brands stay relevant. By monitoring media, especially social media, fresh produce brands can find new, playful ways to reach and connect with audiences—and augment sales.
August 2023 Newsletter: John Shaw, retail grocery expert with 20+ years’ experience at Walmart, Ahold Delhaize, Farmstead, Whole Foods Market, and C&S helps suppliers fine tune their sales approach.
John Shaw has led teams from start-up to Fortune 1, including roles as Vice President of Exclusive Brands (Private Label) at Whole Foods, Chief Merchant at Farmstead, and leading fresh legacy initiatives at Walmart over sourcing, strategy, and category management. He has a passion for this industry and was generous with useful tips and insights.
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