The Buyer Is Not Here for Story Time
When Karen hears, “We need to tell our story,” her audible eyeroll is fair warning that a dissenting opinion is coming. Here it is, along with what we recommend instead for more effective marketing messaging.
Naming
What makes a bad brand name?
Is your brand name pulling its weight—or making every marketing dollar work harder? Discover the common naming mistakes that may be making your brand easy to overlook.
What makes a great brand name?
Have you ever considered why a name sticks with you, or conversely, why it’s totally forgettable or turns you off?
