Understanding pop culture informs where and how to connect with audiences, and helps brands stay relevant. By monitoring media, especially social media, fresh produce brands can find new, playful ways to reach and connect with audiences—and augment sales.
John Shaw has led teams from start-up to Fortune 1, including roles as Vice President of Exclusive Brands (Private Label) at Whole Foods, Chief Merchant at Farmstead, and leading fresh legacy initiatives at Walmart over sourcing, strategy, and category management. He has a passion for this industry and was generous with useful tips and insights.
“I needed a marketing agency with demonstrated success helping B2B and tech companies sell into retail grocery, while also being fully immersed in food and consumer marketing,” Hotze continued. “Everybody I spoke to said, ‘you have to work with Moxxy,’ and after my first call with Karen and her team, I knew they were right.”