We’ve Literally Gone Virtual

Bye-bye brick & mortar… hello virtual marketing agency! After 13 years, we gave up our office space at the end of 2019 to take operations virtual.

“With frequent trips across the country to attend industry events and work with clients, as well as long commutes for some employees, this transformation is enabling us to better serve clients and be more productive while giving employees an opportunity for better work-life balance,” said Karen Nardozza, Moxxy president and CEO.

Karen continued, “We knew nothing of coronavirus when we made the decision to go virtual last November, but now with so many businesses taking emergency measures to safeguard the health of employees and the community at large, we’re glad we made the change months ago because we’re efficient and able to continue operations relatively unaffected. The only adjustment has been seeing everyone’s kids on video calls, which is fun!”

Half of our workforce was already working remotely from as far away as Portland, OR and Atlanta, GA, and as of December 2019, the rest of our account management and admin team members, some of whom previously commuted up to 90 minutes each way to the Salinas office (that’s right… 90 minutes each way!), will now work remotely too. That’s an extra 750 hours, or over 31 days per year, that Moxxers (Moxxy employees) will have to spend with their families, doing things they love, and recharging so they can be more strategic and creative when they are working.

“Today’s communications technology makes it all possible,” adds Molly Briseño, vice president. “Our file servers are now 100% cloud-based and securely accessible from anywhere, and our twice daily scrum check-ins are video calls, as are our creative and strategy meetings. We can collaborate in documents and spreadsheets in real-time, and we even have an online whiteboard. It’s very exciting.”

Even Trish James, chief marketing officer at Moxxy-client Shuman Farms, expressed encouragement. “Moxxy has supported our East Coast team remotely from the start of our relationship, with some of their team on the West Coast and some in Atlanta—and it works great.” Trish added, “In today’s business environment, virtual teams make sense.”

But that’s not all! Karen discussed other benefits, saying, “Going virtual also allows us to recruit and keep the best talent, wherever new team members might live. Our clients win, our employees win, and my dogs and parrot win because when I’m not traveling, I’ll be working from my home office…so be prepared to see them on video calls!”

While we’re excited about this virtual shift, we also recognize the value of in-person meetings and have arranged to use shared-workspace conference spaces around the country for client and team meetings.

We look forward to seeing you onscreen, or at your office, soon!

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