ACTIVATE24: Valued Agriculture Workforce Development Conference Returns to Monterey

Discount registration deadline extended until February 13

Modesto, CA, February 6, 2024 – Over 500 agricultural safety and HR professionals, farm managers and supervisors, labor contractors and farm owners will be converging on the Hyatt Regency in Monterey, CA, February 20-22, 2024, for ACTIVATE24, hosted by AgSafe.

“ACTIVATE24 is a one-of-a-kind, annual conference, focused on the industry’s most vital resource, its people. With more than 50 sessions being offered in English and Spanish, this two-day conference will cover a wide range of critical topics from the fundamentals of health and safety — such as mental workplace health and compliance planning — to regulatory compliance, workforce development and pesticide handling,” Theresa Kiehn, AgSafe President and CEO. “Special emphasis is given to providing practical information, solutions, resources and professional development for agricultural supervisors, safety and human resources professionals and executives alike. The value for attendees is significant.”

AgSafe, a non-profit membership organization, is the leader in educational training for the agricultural community. AgSafe’s focus is to provide practical education, with a “boots on the ground” approach, teaching both the “why” and “how” to protect workers in the field, as well as packing, processing and food manufacturing facilities.

ACTIVATE24 kicks off on the morning of February 20 with the popular Pre-Conference Golf Scramble at the historic Old Del Monte Golf Course. In addition to the main conference program, which was developed with input from industry professionals, supplemental seminars are offered to Train-the-Trainers in Tractor Safety and Pesticide Handling. Premium tracks are also available for California Human Resources Certificate Program, California Agricultural Safety Certificate Program and Supervisor Advancement Seminar.  FLC Continuing Education is also available.

Marshal Sewell, who grew up on a fifth-generation fruit and vegetable farm and is founder of Mind Your Melon (, will be providing keynote remarks on the stressors in agricultural communities and on Inspiring Healthier Minds Through Proactive Lifestyles.

Tina Huff, PhD, SHRM-SCP will be presenting the Plenary Session to help every employee be successful at work – helping companies reach and exceed their goals. She is a former Chief People Officer / Vice President of Human Resources with over 30 years of experience across multiple industries including agriculture, contact centers, food processing, hospitality, manufacturing, and retail/grocery.

Winners of the annual AllWays Safe Agricultural Safety Awards will also be unveiled at ACTIVATE24. A collaboration between AgSafe and the Almond Board of California, this award is designed to honor businesses and individuals that have committed themselves towards ensuring the safety and health of their workers. Awards will be presented in the categories of lifetime achievement, outstanding company,  safety professional and operations/production supervisor.

As in past years, ACTIVATE24 is expected to sell out, yet AgSafe has just announced an extension of the discounted registration deadline, which is now available until February 13. For details and registration information, visit