SmartyPants

How To Use LinkedIn To Generate Leads

LinkedIn – it’s not just for job searching. In fact, if you’re only turning to LinkedIn when you’re looking for a career change, you’re not using the platform to its full potential. Different from a company page, many professionals will benefit from maintaining an engaging personal profile…

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How to Hire a Marketing Team

The right marketing partner actively participates in any and all aspects of a business, from strategy and tactics, to design, PR and so much more. They understand your business…

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Harnessing Conflict to Fuel Storytelling

I wouldn’t blame you if you were sick of the word “storytelling” as it relates to your company’s marketing efforts. The term has become so overused it’s starting to sound cliché. But there’s good reason for our modern focus on telling stories: nowadays, stories are one of the few ways brands can stand out…

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Too Small to Hack? Think Again.

Mega-websites aren’t the only targets of hackers. Smaller websites and sites built with WordPress are tempting targets too. A successful hack of a small site could provide the hacker information, exposure, or money. But there are steps you can take to reduce the risk of your site being compromised…

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