The acquisition of King Brands is a significant step towards expanding Peterson Farms’ product portfolio and reaching new markets

Shelby, MI , August 5, 2024 – The Peterson family is pleased to announce the addition of King Brands, LLC to the Peterson Farms family of companies. King Brands supplies shelf-stable juices in aseptic liter boxes and in cups or pouches. The products, which require no refrigeration and are ready to serve, are distributed to food service sectors that include healthcare, schools, military, airlines, cruise lines, and other food service-related industries with products marketed under the HC Plus brand.

Peterson Farms, known for its commitment to quality and innovation, has been at the forefront of the fruit processing sector for over three decades. The acquisition of King Brands, renowned for its high-quality fruit products and strong distribution network, is a significant step towards expanding Peterson Farms’ product portfolio and reaching new markets.

“We are thrilled to welcome King Brands into the Peterson Farms Family of Companies,” said Aaron Peterson, CEO of Peterson Farms. “This acquisition aligns perfectly with our growth strategy and our commitment to providing the best products to our customers. King Brands’ expertise and reputation for excellence complement our own, and we look forward to achieving great things together.”

The acquisition will bring together the strengths of both companies, combining Peterson Farms’ extensive experience in fruit processing and juice beverages with King Brands’ well-established distribution channels. This synergy is expected to drive innovation, improve operational efficiencies, and enhance customer satisfaction.

The integration process will begin immediately, with a focus on ensuring a seamless transition for employees and customers. Both companies are committed to maintaining their high standards of quality and service throughout this process.

Peterson Farms, Inc. extends its gratitude to all stakeholders, employees, and customers for their continued support and trust. The company is confident that this acquisition will pave the way for a bright and prosperous future, fostering growth and innovation in the food service industry.

For more information, visit https://www.petersonfarmsinc.com or contact Grant Boring, Marketing & Communications Manager, at [email protected].