Some simple market research can make every dollar you spend on marketing or development much more impactful.
Moxxy’s Director of Key Accounts, Molly Briseño, published an article in Coastal Grower magazine that illustrates how Uesugi Farms and the SPCA for Monterey County benefited from two kinds of simple research.
Her article also explains:
- How research can focus your marketing efforts and improve ROI
- Why you need to find the research “sweet spot” and how to avoid analysis paralysis
- The power of surveys, focus groups and interviews
- The important differences between primary and secondary research
Read the article to see how a small amount of targeted research might help your organization.