It’s a real head-scratcher to learn that many midsize and large companies don’t have a marketing plan. Please don’t leave from embarrassment if yours is one of them.
Our CEO Karen Nardozza published an article on Forbes.com, “Seven Things You Should Know Before Creating Your First Marketing Plan,” to clear up a few misconceptions, including:
- It only needs two parts
- It can be way, waaay shorter than War and Peace
- It can help you build internal culture and excitement
- It has a powerful effect on performance
Whether you’ve been putting off creating a marketing plan, or if you’re an old hand at them, you’ll probably learn something new. As Karen put it, “In my twenty years of working in marketing and advertising, I’ve learned an important truth: companies that follow marketing plans have a competitive advantage.”
Find the article at Forbes.com