Moxxy Minute | April 2023 Issue

–

Packaging Audit

Gain strategic retail insights plus guidance on legal compliance with a food and beverage packaging audit.

Designing packaging that meets US, Canadian, and other international food labeling requirements — including organic labeling regulations — and that captures retailer and shopper attention, plus positions your brand competitively, can be a daunting job.

Many companies rely on unqualified graphic designers, packaging suppliers, or internal staff that mean well, but don’t know what they don’t know, therefore exposing the company to risk of distribution rejection or product recall due to labeling issues (at worst), and poor performance on shelf (which is also costly).

A packaging audit will provide insight to navigate this confusing and heavily regulated area of the retail marketplace in the US, Canada, Europe, Asia and beyond. If you are considering new SKUs at different sizes or are pursuing retail opportunities in other countries, a packaging audit is highly recommended.

–

The Three Ps of Packaging

Your packaging is as important as what’s on the inside…

What’s outside sells what’s inside. Strategic packaging supports a successful experience for you, your retailers, and your consumers. Hit the high points with the three “Ps” …

–

Let’s Connect at the 2023 FPFC Expo

Join Leanne on April 27th in Cultivating a Healthy Future with the Fresh Produce & Floral Council (FPFC) in Anaheim. One full day (and some extras the night before) with retailers from Albertsons, Grocery Outlet, Northgate Gonzalez Markets, Raley’s, Super King Market, Stater Bros. Markets, Rancho Markets, United Supermarkets in Texas, and more. Come say “hi” or send us a message to book a time to connect in Anaheim. The show floor will open at 10am, Thursday, April 27. See you there!

–

Upcoming Events

• April 27: 2023 FPFC Expo in Anaheim CA
• May 19-20: West Coast Produce Expo in Palm Desert, CA
• May 20-23: National Restaurant Show in Chicago, IL
• May 22-25: Sweets & Snacks Expo in Chicago, IL
• May 23: IFPA The Floral Conference in Miami, Fl

PRO TIP TO MAXIMIZE TRADESHOW IMPACT: In smaller booth spaces (like 10’x10′), make sure your most important details, such as your brand name and key messages, are positioned head-high or higher on tradeshow structures. Doing so keeps them clearly legible, not obscured by people standing in or near your booth.

–

Welcome Our Newest Moxxer

Eileen Azira, Controller

“Smooth running accounting, IT and HR are essential business functions that allow our account service and creative teams to focus on clients and producing the exceptional results we’re known for,” said Karen Nardozza, Moxxy President and CEO. “As a prior business owner herself, Eileen’s experience and instincts are supporting us in further increasing our high level of service to our clients.”

–

What’s On Your Mind?

What marketing questions are you pondering? We’re here to help grow your business. Schedule a strategy session with us! Call us at (831) 975-5002 or send us a message. If you aren’t currently receiving our newsletter, join our email list!