Specialty Produce Leader Debuts Updated Logo and Website by Moxxy for 30-Year Anniversary
Miami, FL, March 31, 2026— When Crystal Valley Foods sought to celebrate their 30th anniversary with a redesigned website and refreshed brand, the Miami, FL-based specialty produce pioneer tapped the food branding and marketing experts at Moxxy.
The new Crystal Valley Foods website at www.crystalvalleyfoods.com launched in 2025, and was recently selected as a winner of Graphic Design USA’s Digital Design Awards—an accolade that fewer than 10% of the 3,000 entrants received.
“Moxxy has created award-winning work for us in the past,” said Katiana Valdes, Director of Marketing and Business Development at Crystal Valley Foods. “We love our new website! So, we aren’t surprised it captured the interest of the judges at GDUSA. It’s beautiful, easy to navigate, does a great job presenting our wide variety of specialty produce, and clearly demonstrates the value Crystal Valley Foods provides.”
Moxxy also updated the Crystal Valley Foods logo, retaining equity in their highly recognized mountain-to-valley sunrise landscape scene, by applying a simplified, modern design and fresh, contemporary color palette. Moxxy also streamlined the logo’s visual hierarchy by featuring the Crystal Valley name in black, allowing it to take prominence and draw attention.
“Reaching our 30-year milestone was a proud moment for our team, yet humbling when you think about what it took to achieve that longevity and growth,” said Jay Rodriguez, CEO & Founder of Crystal Valley Foods. “In this challenging industry, we keep evolving and taking care of our customers. Our new brand look is a great representation of our bold, bright future, with a nod to our humble history.”
The updated website features gorgeous graphics, including header and product images Moxxy captured during a custom photoshoot. The site also integrates intuitive backend technology that allows Crystal Valley Foods to make their own content updates—such as a custom homepage popup message and easy-to-maintain recipe section.
One of the new website’s greatest feats was developing an interface that showcased Crystal Valley Foods’ extensive product line without overwhelming visitors or requiring multiple clicks to get to relevant information. With more than 50 products ranging from asparagus and baby vegetables to tropical fruits and heirloom tomatoes, the challenge for Moxxy was to structure the website navigation to help visitors see all products and categories at a glance.
The new website prioritizes user experience by featuring a drop-down menu that allows all products to be viewed at once. Products are also sub-grouped into categories that empower visitors to learn about an entire category or specific individual fruits and vegetables. The “Our Favorites” section highlights some of Crystal Valley Foods’ top offerings. Overall, visitors have a lot of choices and visual cues that help them navigate the product portfolio with ease.
“I’m so happy with the new logo and website,” says Karen Nardozza, CEO at Moxxy. “Not because it won an award, although that’s fun too, but because I’m confident these marketing tools are providing value to Crystal Valley and contributing towards achieving their goals.”
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About Moxxy
Moxxy is a full-service marketing agency providing brand development, packaging design, website design, marketing strategy and planning, research, advertising, graphic design, and public relations for the agriculture and fresh food industries. For more info visit getmoxxy.com.
