Fresh Produce Marketing Veteran to Lead Agency with Founder & CEO, Karen Nardozza
Salinas, CA and Miami, FL (September 25, 2025) — Moxxy announced today that Molly Briseño has returned to the marketing agency’s leadership team as President.
Briseño will spearhead client service and agency operations from Salinas, guiding the firm’s continued growth and expansion by assuring creative and service quality remain on par with the vision and exacting standards set nearly 20 years ago by Founder & CEO, Karen Nardozza.
Nardozza’s leadership of Moxxy will continue from Miami, where she relocated 5 years ago to bolster the agency’s expert, strategy-first, marketing and creative services to clients throughout North America, Europe and Latin America.
“I’m thrilled to return to Moxxy,” Briseño said, “Working with Karen and our clients is where I truly belong. Having worked together for 20 years now, she and I are the classic dynamic duo. This is the work I love, with the people and community that make work feel like an important and exciting mission to be accomplished.”
“Ag and fresh produce are part of Molly’s DNA,” Nardozza said. “She has left the agency a couple times to attend to family matters, and has always returned knowing there would be an important role for her at Moxxy. There is no one better or more devoted than Molly when it comes to delivering great marketing and top notch service to our clients. She’s one of a kind and very talented. Having Molly take the helm as President is an exciting change for me, her, our staff and our clients—everyone wins.”
“Part of what excites me about rejoining Moxxy in this role is being able to support Karen by relieving her of handling day-to-day agency operations. She has built a solid business based on a clear vision and the highest standards, but what she’s best at is guiding and counseling clients with her exceptional strategic and creative intuition. Again and again, our clients tell us how much they trust and rely on her marketing guidance, and that’s the work she loves most.”
Briseño’s work in agriculture and fresh produce spans a career of nearly 35 years and supersedes her expertise in marketing. She began her career at a seed genetics company then worked at Fresh Express before going to work with Nardozza in the marketing agency business in 2005. Since then, Briseño has held various roles in agency administration and account service, progressing from Director of Client Services to Director of Key Accounts then Vice President.
With Nardozza, Briseño has led marketing programs for Braga Fresh/Josie’s Organics, California Strawberry Commission, Chiquita/Fresh Express, Classic Salads, Cold Hardy Citrus Association, Country Sweet Produce, Desbry/WP Produce, Enza Zaden, Field Fresh Farms, Georgia Fruit & Vegetable Growers Association, Monterey County Agricultural Commissioner, Moonlight Companies, Peterson Farms, Tanimura & Antle, and others.
About Moxxy Marketing:
Moxxy is a full-service marketing agency providing brand development, packaging design, website design, marketing strategy and planning, research, advertising, graphic design, and public relations for the agriculture and fresh food industries. For more info visit getmoxxy.com.
