Retail Media Technology Pioneer Engages Leading B2B Food Marketing Agency
Miami, FL (June 1, 2023) — Grocery Shopii, a retail media technology platform that provides grocers with shoppable recipe solutions, has selected Moxxy Marketing for its nationwide expansion.
“Our elegant technology easily integrates into retailers’ existing application stacks, using recipes and meal planning tools to increase sales for retailers and make shopping faster and easier for consumers,” said Katie Hotze, CEO of Grocery Shopii. “Our initial retailer and brand clients have demonstrated an average 25% lift to basket sizes per trip, and we’re well-positioned for rapid growth.”
“I needed a marketing agency with demonstrated success helping B2B and tech companies sell into retail grocery, while also being fully immersed in food and consumer marketing,” Hotze continued. “Everybody I spoke to said, ‘you have to work with Moxxy,’ and after my first call with Karen and her team, I knew they were right.”
“We are so excited to work with Katie and help bring Grocery Shopii’s revolutionary approach to market,” relates Karen Nardozza, President & CEO of Moxxy. “Many AgriFoodTech companies are focused on their technology, science, or the mechanics of their solutions, and many food companies invest in recipe development, but Grocery Shopii is the first company to use technology and recipes together in a novel media platform to directly drive sales for retail grocers and their suppliers. Grocery Shopii is truly a game changer, and Katie has the vision and drive to take the company to its full potential.”
Moxxy relies on strategy, creativity, data, and relationships with food suppliers and retailers cultivated over the past 35 years to build relevant brands, craft effective marketing programs, and help emerging food, beverage, and AgriFoodTech companies throughout the supply chain increase their B2B sales and market share. A full-service marketing agency, Moxxy provides marketing and sales strategy and planning, brand development, packaging design, website design, research, advertising, graphic design, and public relations services.
“As a lean, fast-paced company, I want a marketing agency that understands our business, can keep up, and will combine their experience with fresh ideas to truly partner with us. Mostly importantly, they must share our passion and work ethic,” Hotze added. “In Moxxy, I’ve found all that and then some.”