Moxxy Minute | September 2023 Issue
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RETAIL INSIGHTS SERIES – PART IV
Connect with Consumers to Connect with Buyers
Discover how to boost sales and build consumer interest and affinity
Understanding where and how to connect with your audience by leveraging pop culture helps you stay relevant—and augments sales. This is more important than ever in Q4, leading into Q1 2024.
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RETAIL INSIGHTS SERIES – PART III
In Case You Missed Retail Insights Part III…
Vice President Merchandise at C&S Wholesale Grocers, John Shaw
Get tips for optimal retail success from John Shaw, a retail grocery expert with more than 20 years’ experience at Walmart, Ahold Delhaize, Farmstead, Whole Foods Market, and C&S helping suppliers fine tune their sales approach.
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SMARTYPANTS
Food and Beverage Packaging Done Right
According to recent research, the design of a product’s packaging influences consumers’ (72%) purchase decisions when selecting which products to buy so it’s critical to get your packaging right.
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ANNOUNCEMENTS
Clients in the News…
- Monterey County Agricultural Commission
Monterey County Agricultural Commissioner’s Crop & Livestock Report – 2022 is now available in both English and Spanish. Continuing a nine-year collaboration on this vital publication, this edition maintains the focus on creating a useful report for the community… - Greenfield Bamboo
A new sustainable crop is taking over erstwhile citrus grove acreage in Florida, and Greenfield Bamboo’s turn-key investment model is showing promising returns for investors looking to diversify their portfolios with reliable income-producing real estate assets… - Southeast Produce Council (SEPC)
“Southern Innovations continues to outpace all of our expectations each year. Retail and foodservice buyers from all regions of the country are realizing the benefits of a show dedicated to highlighting new innovation and technologies…”
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EVENTS
Upcoming Tradeshows
- October 19-21: IFPA The Global Produce & Floral Show in Anaheim, CA
- November 15-16, 2023: CULTIV8 23 in Aptos, CA
- November 30 and December 1, 2023: Nosh Live in Marina Del Rey, CA
- December 5-7, 2023: NY Produce Show in New York, NY
- January 22–24, 2024: GOPEX in Hollywood, FL
PRO TIP TO MAXIMIZE TRADESHOW IMPACT: In smaller booth spaces (like 10’x10′), make sure your most important details, such as your brand name and key messages, are positioned head-high or higher on tradeshow structures. Doing so keeps them clearly legible, not obscured by people standing in or near your booth.
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CONTACT
Let’s Talk About You.
We’re here to help grow your business! How can we help you hit your sales and marketing goals? Schedule an intro session with us or call (831) 975-5002.
