The word “brand” can be confusing. Besides being valuable intellectual property comprised of a unique tradename, logo, color palate, fonts, and other graphic design imagery, a brand is a marketing tool that helps your customers, employees and other stakeholders identify and remember your products or business.
“Today, we have easy access to affordable tools that give us near-immediate data about consumer preferences to drive engagement. When tied to marketing and storytelling fundamentals, the insights we gain from studying the data always leads to growth and success at retail.”
“FDA inspectors are creating an adversarial environment of ’gotchas‘ that does not encourage confidence and safety in fresh produce. Advocacy groups need to work together with Congress to ensure fair and reasonable treatment of farmers…”
