Understanding pop culture informs where and how to connect with audiences, and helps brands stay relevant. By monitoring media, especially social media, fresh produce brands can find new, playful ways to reach and connect with audiences—and augment sales.
John Shaw has led teams from start-up to Fortune 1, including roles as Vice President of Exclusive Brands (Private Label) at Whole Foods, Chief Merchant at Farmstead, and leading fresh legacy initiatives at Walmart over sourcing, strategy, and category management. He has a passion for this industry and was generous with useful tips and insights.
The word “brand” can be confusing. Besides being valuable intellectual property comprised of a unique tradename, logo, color palate, fonts, and other graphic design imagery, a brand is a marketing tool that helps your customers, employees and other stakeholders identify and remember your products or business.
“Today, we have easy access to affordable tools that give us near-immediate data about consumer preferences to drive engagement. When tied to marketing and storytelling fundamentals, the insights we gain from studying the data always leads to growth and success at retail.”
A packaging audit eliminates guesswork in your products’ packaging success. According to recent research, the design of a product’s packaging influences consumers’ (72%) purchase decisions when selecting which products to buy so it’s critical to get your packaging right.
What’s outside sells what’s inside. Your packaging is as important as what’s on the inside; strategic packaging supports a successful experience for you, your retailers, and your consumers. Hit the high points with the three “Ps”—a clever way to remember the most important goals of your food and beverage packaging.
This is my first article in an ongoing series where I’ll do a deep dive into various retailers and learn how they approach business relationships with their suppliers. I’m thrilled to have the opportunity to meet with these heavy-hitters and share their insights about buying and selling fresh produce.
LinkedIn – it’s not just for job searching. In fact, if you’re only turning to LinkedIn when you’re looking for a career change, you’re not using the platform to its full potential. Different from a company page, many professionals will benefit from maintaining an engaging personal profile…
The right marketing partner actively participates in any and all aspects of a business, from strategy and tactics, to design, PR and so much more. They understand your business…
Two years ago, our President and CEO Karen Nardozza published an article on Forbes.com titled “Seven Things You Should Know Before Creating Your First Marketing Plan…”
