The Buyer Is Not Here for Story Time
When Karen hears, “We need to tell our story,” her audible eyeroll is fair warning that a dissenting opinion is coming. Here it is, along with what we recommend instead for more effective marketing messaging.
SmartyPants
What makes a bad brand name?
Is your brand name pulling its weight—or making every marketing dollar work harder? Discover the common naming mistakes that may be making your brand easy to overlook.
What makes a great brand name?
Have you ever considered why a name sticks with you, or conversely, why it’s totally forgettable or turns you off?
Tribelli® Seedless & Strategy Strong
How do you sell one tiny pepper to an entire value chain? See how Moxxy’s bold “Seedless & …” campaign gives Tribelli® Seedless a flexible story that speaks to growers, retailers and consumers—without losing its bite.
Crystal Valley Foods Website by Moxxy Wins Award
The new Crystal Valley Foods website at www.crystalvalleyfoods.com launched in 2025, and was recently selected as a winner of Graphic Design USA’s Digital Design Awards—an accolade that fewer than 10% of the 3,000 entrants received.
Crystal Valley Foods Website by Moxxy Wins Award Read More »
To Brand or Not to Brand
The word “brand” can be confusing. Besides being valuable intellectual property comprised of a unique tradename, logo, color palate, fonts, and other graphic design imagery, a brand is a marketing tool that helps your customers, employees and other stakeholders identify and remember your products or business.
Molly Briseño Returns to Moxxy as President
Molly Briseño will spearhead client service and agency operations from Salinas, guiding the firm’s continued growth and expansion by assuring creative and service quality remain on par with the vision and exacting standards set nearly 20 years ago by Founder & CEO, Karen Nardozza.
Moxxy Helps Alexandra Foods with National Retail Expansion
Seeking to expand their retail footprint beyond markets in the Chicagoland area into major retail chains throughout the Northeast U.S. and Canada, Alexandra Foods Company—manufacturer of the popular Alexandra’s pierogi, blintzes, and other specialty Eastern European foods—turned to Moxxy Marketing.
Moxxy Helps Alexandra Foods with National Retail Expansion Read More »
The Business Perks of Website ADA Compliance
The Americans with Disabilities Act doesn’t just cover the width of doorways and accessibility to elevators. It also covers communication channels—like websites.
Moxxy Unveils Service to Help Secure USDA Marketing Grant Funds
The USDA Agriculture Marketing Service (AMS) administers several annual grant programs to support economic development for agriculture communities and commodities. Moxxy Marketing has worked with multiple commodity groups to submit applications and obtain funding, and is now offering the service to other boards and associations.
Moxxy Unveils Service to Help Secure USDA Marketing Grant Funds Read More »
