Understanding pop culture informs where and how to connect with audiences, and helps brands stay relevant. By monitoring media, especially social media, fresh produce brands can find new, playful ways to reach and connect with audiences—and augment sales.
“Greenfield Bamboo has developed a tax advantaged real estate investment model whereby investors own the land and reap the tax advantages and income, while Greenfield Bamboo does all the work to develop and manage the farms,” said Kevin Barley, Greenfield Bamboo.
August 2023 Newsletter: John Shaw, retail grocery expert with 20+ years’ experience at Walmart, Ahold Delhaize, Farmstead, Whole Foods Market, and C&S helps suppliers fine tune their sales approach.
Moxxy Marketing and the County of Monterey Agricultural Commissioner’s Office announce the publishing of the 2022 Crop and Livestock Report, continuing a nine-year collaboration on this vital publication.
John Shaw has led teams from start-up to Fortune 1, including roles as Vice President of Exclusive Brands (Private Label) at Whole Foods, Chief Merchant at Farmstead, and leading fresh legacy initiatives at Walmart over sourcing, strategy, and category management. He has a passion for this industry and was generous with useful tips and insights.
June 2023 Newsletter: Near-immediate data provides consumer insights to drive engagement — tied to marketing and storytelling fundamentals, these insights always lead to growth and success at retail.
The word “brand” can be confusing. Besides being valuable intellectual property comprised of a unique tradename, logo, color palate, fonts, and other graphic design imagery, a brand is a marketing tool that helps your customers, employees and other stakeholders identify and remember your products or business.
“Today, we have easy access to affordable tools that give us near-immediate data about consumer preferences to drive engagement. When tied to marketing and storytelling fundamentals, the insights we gain from studying the data always leads to growth and success at retail.”
“FDA inspectors are creating an adversarial environment of ’gotchas‘ that does not encourage confidence and safety in fresh produce. Advocacy groups need to work together with Congress to ensure fair and reasonable treatment of farmers…”
“I needed a marketing agency with demonstrated success helping B2B and tech companies sell into retail grocery, while also being fully immersed in food and consumer marketing,” Hotze continued. “Everybody I spoke to said, ‘you have to work with Moxxy,’ and after my first call with Karen and her team, I knew they were right.”
