The word “brand” can be confusing. Besides being valuable intellectual property comprised of a unique tradename, logo, color palate, fonts, and other graphic design imagery, a brand is a marketing tool that helps your customers, employees and other stakeholders identify and remember your products or business.
“Today, we have easy access to affordable tools that give us near-immediate data about consumer preferences to drive engagement. When tied to marketing and storytelling fundamentals, the insights we gain from studying the data always leads to growth and success at retail.”
“FDA inspectors are creating an adversarial environment of ’gotchas‘ that does not encourage confidence and safety in fresh produce. Advocacy groups need to work together with Congress to ensure fair and reasonable treatment of farmers…”
“I needed a marketing agency with demonstrated success helping B2B and tech companies sell into retail grocery, while also being fully immersed in food and consumer marketing,” Hotze continued. “Everybody I spoke to said, ‘you have to work with Moxxy,’ and after my first call with Karen and her team, I knew they were right.”
In addition to creating brand-building, strategic designs and production-friendly files, Moxxy has always focused on delivering high quality work that meets regulatory requirements for food and beverage labeling and packaging.
April 2023 Newsletter: Gain strategic retail insights plus guidance on legal compliance with a food and beverage packaging audit.
A packaging audit eliminates guesswork in your products’ packaging success. According to recent research, the design of a product’s packaging influences consumers’ (72%) purchase decisions when selecting which products to buy so it’s critical to get your packaging right.
What’s outside sells what’s inside. Your packaging is as important as what’s on the inside; strategic packaging supports a successful experience for you, your retailers, and your consumers. Hit the high points with the three “Ps”—a clever way to remember the most important goals of your food and beverage packaging.
Based in Miami, FL, as part of Moxxy’s East Coast team, Ariza brings over 20 years of accounting, financial and organizational leadership to her position. Fluent in English and Spanish, Ariza complements Moxxy’s bilingual team, and applies her entrepreneurial spirit to the agency’s creative culture and concierge-style service mindset.
This is my first article in an ongoing series where I’ll do a deep dive into various retailers and learn how they approach business relationships with their suppliers. I’m thrilled to have the opportunity to meet with these heavy-hitters and share their insights about buying and selling fresh produce.
